GOURM
Elevated cullinary experiences for every dining table.
Role: Product designer (working with Founders)
Stakeholders: Founders, Marketing, External Devs.
Timeline: 3 months
Tools: Figma, Photoshop. Illustrator, Slack, Google Docs.
Detailed design showcase available on request.
Background & Context
Fuelled by a vision to revolutionise the Indian culinary scene, Gourm pioneers exclusive ingredients often found in cookbooks but elusive on shelves. Rooted in sustainability, this startup blossomed by championing Vanilla beans, peppermint extract, and Cinnamon.
During its inception, the founders envisioned a responsive e-commerce hub adaptable for standalone products and future expansions. Embracing clean, green designs, the project materialised collaboratively with content, branding, and web development partners, laying the foundation for Gourm's flavorful foray into the culinary world.
Design Framework
Gourm's platform harmonises user needs and sustainability, offering a seamless e-commerce experience for unique culinary treasures. Clean, green designs evolve dynamically, fostering growth and accessibility.
UX Objectives
Feature Mapping
Cross-functional Collaboration
Scalability and Future Grownt
Product Design Showcase
Social Media Creatives
Right from the get go, we recognized the importance of aligning the social media designs with Gourm's brand ethos. I aimed to create visually appealing content that resonated with Gourm's target audience. Employing a vibrant yet readable color palette and selecting complementary stock images contributed to Gourm's unique visual identity.
Product Packaging
Utilising a vibrant yet sophisticated color palette and carefully selecting complementary imagery, each package became an extension of Gourm's unique visual identity, showcasing green and earthy tones. By marrying aesthetics with functionality, the packaging not only stood out on the shelves but also conveyed the premium quality and essence of Gourm's culinary offerings.
Key Takeaways
Gourm's product design venture unfolds as a triumph, translating vision into reality. Distinct ingredients, sustainability, and clean design converge seamlessly, curated collaboratively across illustration, photography, content, and development. The journey underscores strategic scalability, anticipating growth and embracing new products. Gourm's UI/UX is more than a platform—it's a dynamic canvas, inviting and adaptable, poised to captivate users on their culinary quests.
